Interactive branding agency Passionate offers culture-based consumer engagement strategies, design & development, multiplatform branded content, and savvy marketing and media programs.

Passionate enables brands to build exciting relationships with audiences in support of business objectives by creating compelling multimedia narratives amplified via cutting-edge cross-channel campaigns that leverage dominant as well as emerging platforms.
Passionates curates, produces, and distributes the digital content and live experiences that build millennial conversations, brand equity, and sales.

We've worked with luxury marques including Cartier, fashion brands such as Comme des Garçons and Kenneth Cole, music artists like Daft Punk, Norah Jones and Sigur Ros, entertainment studios including Cirque du Soleil, Miramax and the major record labels, as well as spirits brands such as Tanqueray, Original Moonshine and HobNob Wines.

We've partnered with digital publishers such as Spin, BrooklynVegan and Thrillist, as well as style publications including ELLE, Surface, Paper, and BlackBook.

Assignments have ranged from consulting Cartier on social media and digital strategy to helping Deutsch Family Wine & Spirits' HobNob Wines brand reach music-savvy millennials via social media, curated indie music offerings, targeted media buys and sponsored music events.

Who do we want to join forces with? Forward-thinking luxury & lifestyle brands with a long-term vision for buiding authentic relationships with millennial audiences

What will we deliver? groundbreaking strategy, the right content, media & technology partnerships, and bespoke marketing programs targeting audiences in selected markets or across the globe, incorporating apps, original content, artful creative, mobile & social platforms, and experiential opportunities, in collaboration with carefully selected creators, content producers, and publishers.

Think of us when you are in need of:

- culture-based digital branding strategies
- millennial influencer campaigns
- social and mobile design & activation
- contemporary art, music, film
- branded content curation, production, licensing
- digital media & live experience partnerships
- targeted digital and social/mobile media buys

Universal Music
Sony Music
Deutsch Family Wine & Spirits
Cirque du Soleil
Sundance Channel

Selected Work >